What is UI/UX design and how can it help your company?

It all starts with a great design. Design is one of the first things people look at, and that plays an important role. There's  millions of apps / websites & services that are available to almost at any moment - UI/UX is the first people see about you and decide who to work with.

What is UX Development? 

User Experience (UX) Development is the procedure of improving the overall experience of the users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It keeps customers in mind and creates the basic skeleton of any application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow.

What is UI Development?

The User Interface (UI), on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It focuses on the app’s look and interacts with the users. Each screen, page, buttons and other visual elements you see while using an application is the User Interface of that application.

What's the benefits of great UI/UX design? 

1. Great UI/UX Results in Increased Customer Satisfaction? 

A bad UI/UX drives users away from your website or app. It results in nothing but poor customer satisfaction. On the other hand, an interactive UI/UX keeps users hooked and customers satisfied. It also increases the return of investment (ROI). That’s why it’s important to ensure an excellent UI/UX quality.

2. Users Stay Hooked on an Interactive UI/UX

According to a Microsoft study in Time magazine, humans have an attention span of only 8 seconds. This means users can focus on your website/app for only 8 seconds. After that, they either stay or leave.

Now, the users’ decision to explore or leave depends entirely on the UI/UX of your website or mobile app. If these users like the UI/UX and get the information they are looking for, they will stay for a couple of minutes or sometimes hours. That’s why your business should emphasize offering useful information along with interactive user experience.

3. Good UI/UX Helps in Establishing Your Brand Reputation

The first impression is the last impression. Did you know that over 75% of users make purchasing decisions based on colors? This means more than half of Internet users will not even bother to check your app or website if they don’t find the color appealing.

Therefore, you need to be careful while building the user experience of your app/website. You need to research what element your users like and what they don’t, and then design the user experience accordingly.

This can save you from making critical UI/UX mistakes, and it will establish your reputation in the market. This is especially helpful if you are a small startup. A flawless and interactive UI/UX can help in establishing your market reputation as a brand.

4. You Get More Traffic on a Great UI/UX

IT is a competitive field. Over a hundred companies out there are offering the same type of products and services. How will you stand out? What will you do to make sure users pay attention to your website/app? Well, that’s where the UI/UX comes into play.

A great UI/UX always makes users stay. If your website/app is designed brilliantly and user experience is spectacular, nothing can stop them from navigating to the pre-determined target and turning them into valuable customers. Hence, it’s the responsibility of you and the UI/UX Developers’ responsibility to ensure the highest quality UI/UX of your website/app.